Lights. Camera. Action (Camera!)

Lights.Camera.Action (Camera!)

That very phrase used to be the cry of movie directors from the good old days of Hollywood. Today, with the technology-savvy consumer, it’s more likely to be ‘Action Camera. Lights!’. Cameras themselves have changed enormously over the years.

From the first camera obscura to the dry plates pioneered by our ancestors. These were all before Kodak revolutionised the process in the late 19th century, giving photography to the masses. Today, we think nothing of having a camera in our pockets or on our phones, but, thanks to the rise of the action camera, we can have them on our bikes and helmets too.

If you’re new to the action camera party, then allow us to explain. ‘Action camera’ is the umbrella name given to small, rugged cameras designed to capture your experiences of high-octane and extreme sports. Their popularity has exploded in recent years, thanks, in part, to social media.

Action Camera

Being able to share photos and videos of your latest record-breaking alpine run, scaling the highest highs on foot or hurtling around a race track on a motorbike, has revolutionised the way we interact with technology and share it with our friends. Action cameras are here to stay, but you don’t have to be an adrenaline sports junkie to get into these miniature wonders of technology.

The joy of action cameras is that they are incredibly flexible in how you use them. You don’t have to hold them in your hands like a traditional camera, they can be attached to your helmet, your skateboard, car dashboard or even the handlebars of your mountain bike.

If you prefer your action a little more sedate, our very own Mycrocam is small enough to fit on a toy train and light enough to install on a model airplane. Because they are designed to be small and rugged, they are tough enough and versatile enough to handle everything you can throw at them. Crash landings included.

It used to be the case that compromising on size, particularly when it comes to cameras, meant that you had to accept a reduction in quality. That’s no longer the case. The technology that goes into most cameras mean that even the phone in your pocket is probably able to shoot HD quality video. Action cameras are no different.

Our very own Mycrocam is capable of HD quality video, capturing 30 frames per second (fps) at a 5 megapixel resolution. Perfect to capture everything from your next hair-raising, gravity-defying mountain bike trail to soaring through the skies, attached to the body of your smallest remote-controlled plane; something most other action cameras can only dream of doing. At just 5cm wide and only 17 grams in weight, the incredibly compact design means Mycrocam is going to give you a whole new perspective when it comes to capturing footage of everything, from your smallest hobby to your biggest physical challenge.

We’ve come a long way since artists and astrologers were using pinholes and lenses to view the night sky. Action cameras have given us a birds-eye view to things we never thought possible before and, thanks to Mycrocam, this is only just the beginning.

It’s truly time for Action!

3 Ways to Extend the Versatility of your Action Camera with Accessories

Accessorize your Action Camera

You have already invested in your action camera which is perfect for your requirements. However, something is missing…. Often an accessory or two is required to facilitate an action camera’s full capabilities. There are many accessories available which heighten the experience of owning an action camera. I have outlined the accessories that are most favourable.


There is a vast quantity of action cameras available. Therefore, you have to be careful when investing in a mount to ensure that it is compatible. However, most action cameras will work with an array of mounts on the market.

One popular mount is the chest mount because it securely attaches your action camera to your body. It is completely unobtrusive, allowing you to carry on with your chosen activity, unhindered.

Other mounts allow you to fix your action camera on top of your helmet, documenting an almost true view of what you are witnessing. This is an ideal mount when sky-diving or rock-climbing.

You can buy a handlebar mount which enables you to record the action as you cycle (or motorcycle!). There are always new mounts being devised and this competitive market ensures that prices remain low. You can buy value packs containing many mounts for a discounted price if you are unsure which mount to invest in.

Invest in quality. Cheap is not always better, no point in buying something that may break the first time you use it or, worse still, drop your lovely action camera!

Selfie sticks

Use a selfie stick with your action camera for a new perspective!Selfie sticks are sometimes considered a fade because of the trend to shoot excessive self-portraits and the narcissistic reputation that it has acquired.

However, selfie sticks can be used creatively and some impressive footage can be captured on your action camera.

For example, selfie sticks can document the human experience much better than mounts. This is because selfie sticks provide views from a greater range and focus on a person or collection of people enjoying a particular moment.

Therefore, selfie sticks are ideal when documenting moments such as parties with people dancing. This is because the action camera effectively captures the motion yet the wide reach of the stick allows for many people to be captured in the vista.

Selfie sticks may have some stigma attached to them but if they are used by an innovative person, intriguing and creative footage can be documented.

Spare battery pack

This is perhaps the most vital accessory to invest in if you are going on a long journey and want every exciting moment to be captured.

A spare battery pack is a great accessory because it is light weight and compact like the action camera itself, requiring little room. You do not need to worry about charging it up if you have already done this before your adventure.

A spare battery pack is particularly crucial if you are camping or hiking, with limited access to electricity. Investing in this inexpensive item will save you from experiencing many frustrating and disappointing moments. Do some research on which battery pack is suitable for your action camera and which one has consistently high reviews. Then you can rest assured that you can rely on your chosen battery pack. Also, another great idea is to get hold of a Portable Powerbank so you can charge up even if you don’t have a source of power.

There are many accessories available on the market which increase the adaptability of your action camera, get yourself prepared so you can be the master of action video whenever the urge takes you!

Why are action cameras all the rage?

Action cameras have seen a surge in popularity over recent years. Whether you are at the beach, shopping in town or exploring the countryside, it is an increasingly frequent occurrence to encounter one. They are considered to be the ultimate gadget for many, but why are action cameras so desirable?


One of the key selling points of an action camera is its durability because these cameras are often bought by extreme sports enthusiasts. Therefore, the camera is likely to experience some knocks and bumps along the way.

Action cameras are built to be tough because they need to endure all weathers and challenging terrain. Sometimes, their journey may be unpredictable, for example, if they are attached to an animal who is free to roam. It is therefore vital that the action camera is not only robust in itself, but can be securely attached to a range of surfaces.

Action cameras also have to cope well with motion, whether that is at 10mph or 100mph, so possess a strong exterior that does not crack or shatter under pressure.

Compact size

Action cameras are well-known for being very small compared to standard cameras. This means that they can fit into spaces that would be too tight for a standard camera.

For example, action cameras are often fixed to model railway sets or even on top of a drone. This also requires the action camera to be lightweight, because anything too heavy would hinder the function of the drone.

The small size of the action camera is a significant selling point because it allows more flexibility and user autonomy. Footage can be captured discretely and the camera is unobtrusive in its surrounding location.

Simple to operate

Some cameras can be off-putting with complex features to master and a wealth of buttons to press. You will often discover that you will never use most of them. Action cameras are renowned for being very easy to operate. This allows you to start using your action camera instantly out of the box.

Extensive range of models

There is a wide choice of models when buying an action camera. This ensures you can buy a model that fulfils your requirements.

A “slim-line” style action camera is perfect if you want to position your action camera on your helmet, because it has a sleek design.

Of course, action camera’s come in a range of brands, style and build quality! Certain features will increase the price of your camera so you really need to consider if they are worth the investment.


Action cameras are popular because they are cheap to buy. Of course, if you were going to buy a top-of-the-range action camera with many features, it would be significantly more expensive.

However, the standard action camera is very affordable and does not require a significant investment. Therefore, people are willing to buy these cameras for recreational use and experiment with them to see what exciting footage they can capture.

Action cameras are innovative in design and use cutting-edge technology. They are able to film various scenarios which were previously inaccessible due to the size and weight of standard cameras. Action cameras have opened up many exciting opportunities for both amateur and professional photographers and film makers alike

5 Creative Ways to use your Action Camera

Action cameras can be used for all sorts of purposes due to their compact size and light weight. However, there are some uses for action cameras that really challenge their conventional functionality.

Let’s take a look at the most extreme and sedate ways in which an action camera can be utilised.


If jumping out of a plane was not terrifying enough, imagine attaching your prized possession to yourself and jumping hundreds of feet with it precariously dangling in mid-air? This may create a worrisome image, yet action cameras are built exactly for this use.

Their robust external shell can withstand intense pressure which does not affect the internal workings of your camera in a negative way. If your camera is small and will affix to your helmet with ease, it won’t get in the way, allowing you to document your extraordinary bravery and the amazing views that you have witnessed.

The best thing about filming your sky-diving experience is that you can relive it again and again.

Pet Surveillance

Many pet-owners are curious about what their beloved animal gets up to in their absence. An action camera will allow you to document your pets experience which may reveal hidden secrets.

You may discover that the reason why your pet is not hungry, is because he is already being fed next door. The moment your placid pet gives chase may enlighten you to a different side of your pet’s personality.

An action camera may also help you to safeguard your pet if you are aware of the various routes that they take. You can monitor any busy roads that they cross or remove hazardous items such as barbed wire that is perilously close for comfort.

Your action camera will be put to the test, enduring various weather conditions, as well as tight spaces and fast speeds. This will result in an interesting montage of footage that you will no doubt treasure.

Model Railways

You may have recently spent a lot of time and money building a beautiful model railway and are now wondering what to do next. Of course, I’m sure your masterpiece is never quite finished but how about celebrating your milestone by using an action camera to film your model railway as if you were actually a passenger.

Standard cameras are too bulky and would never be able to film this moment realistically. However, an action camera can sit on top of your train or even be secured inside a carriage. You can then watch what it would be like to ride the train around the intricate track that you devised.

This use of an action camera really exploits the impressive scale of this technology, resulting in a lovely narrative that you can share with friends and family.

Drones and Radio Controlled Aircraft

Imagine being able to capture your drone’s view as you fly it above diverse landscapes. You can achieve this potential with an action camera which will securely fit on top of (or under) your drone. You might choose to plan your drone’s route with the footage that you are documenting in mind.

You can create beautiful footage of aerial views, encountering wildlife and various weather conditions. An action camera heightens the excitement of flying a drone and tests the tenancy of this micro technology.

It doesn’t stop with drones, how about mounting a camera on your plane for a truly “pilot’s eye” view of your flights!

Law Enforcement and Evidence

Whether you are a seasoned cyclist or city-dwelling pedestrian, you might have been involved in some hair-raising moments which you wish were caught on film.

An action camera allows you the chance to capture culprits because of its compact size, HD quality footage and ability to film motion accurately.

Investing in an action camera will allow you to hold reckless road-users accountable.

The action camera is a versatile piece of equipment which can be used almost as creatively as your imagination allows!

Maybe you can envisage other situation is which your action camera would put a new perspective on something you love doing?